Concept: For this project in my Brand Design course at Saginaw Valley State University, I was tasked with developing a complete brand identity based on a provided brief. The client sought a visual identity for their eco-friendly clothing brand, emphasizing sustainability while incorporating a dark, alchemic aesthetic.
With these parameters in mind, I designed a cohesive brand identity that seamlessly blended an earthy, eco-conscious ethos with a mystical and refined visual style. This project encompassed logo design, typography, color palette selection, and overall brand positioning to ensure a distinct and compelling identity that aligned with the client’s vision.
Software: Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
