The ask
In this Brand Design course project at Saginaw Valley State University, I was challenged to create a comprehensive brand identity based on a provided brief. The client envisioned a visual identity for their eco-friendly clothing brand that emphasized sustainability while embracing a dark, alchemic aesthetic.
In this Brand Design course project at Saginaw Valley State University, I was challenged to create a comprehensive brand identity based on a provided brief. The client envisioned a visual identity for their eco-friendly clothing brand that emphasized sustainability while embracing a dark, alchemic aesthetic.
Guided by this vision, I developed a cohesive identity that fused earthy, eco-conscious sensibilities with a mystical and refined visual tone. The project included logo development, custom typography, color palette creation, and strategic brand positioning. With all of the combined elements put together, this brand identity was all designed to establish a unique and compelling presence that captured the brand’s ethos and resonated with its target audience.
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
