Concept: This client requested an entire brand refresh with a main focus on a change of logo and submark to their brand. They wanted a modern feel that will not take away from their previous branding that made them known as a reliable, lumbering, old company and create a new, refreshing look while remaining familiar and reliable.
Over the course of a month, the client and I came up with a complete brand refresh that has been applied to all of their branches throughout Michigan.
Description: 10 x 10 digitally rendered branding guidelines.
Software: Adobe Illustrator, Adobe Photoshop.
