The event: SAP Sapphire Orlando is an annual flagship event hosted by SAP, a global leader in enterprise software solutions. This conference brings together business leaders, IT professionals, and industry experts to explore the latest innovations in cloud computing, artificial intelligence, data management, and enterprise resource planning (ERP). The event features keynote speeches from SAP executives and industry pioneers, hands-on workshops, networking opportunities, and in-depth sessions on how SAP solutions drive digital transformation across various industries. Attendees gain insights into emerging trends, best practices, and strategies for leveraging SAP technology to optimize business operations and stay competitive in an evolving market.
The ask: Design a 30x30 turnkey booth, show floor meeting room back wall, satellite meeting room back wall and welcome counter, and print and digital materials for the event and two surround receptions.
Designing for this trade show setting requires a strategic approach that balances visual impact, brand consistency, and functionality. In these fast-paced environments, where attendees are constantly moving and inundated with information, designs must be bold, clear, and engaging to capture attention quickly. Key challenges include optimizing layouts for high-traffic areas, ensuring readability from various distances, and integrating branding seamlessly across multiple touchpoints—such as booth structures, signage, digital displays, and printed materials.
Exterior back wall
Expert bar
Welcome wall
Show floor
Show floor
Show floor
Show floor meeting room
Satellite meeting room
Surround reception
Surround reception
Turnkey Layout
Look and Feel
Demo headers
Exterior backwall
Expert Bar Interior and Exterior
Welcome Wall Interior and Exterior
Satellite Meeting Room
Show Floor Meeting Room
Water Wall Graphic
