The ask
The Saginaw Valley State University Mental Health and Wellness Center commissioned a series of three posters to promote Mental Health Awareness Month.
The objective was to create a unified visual campaign that resonated with the university community while delivering clear, impactful messages. Each poster maintained a cohesive aesthetic and addressed a unique aspect of mental health. This encouraged awareness, engagement, and open dialogue among students.
The final designs strike a balance between clarity, approachability, and visual impact. They were displayed prominently throughout campus, in the Wellness Center office, and featured in third-party promotional materials to ensure broad visibility and outreach.
Software
Adobe Illustrator, Adobe Photoshop.
Adobe Illustrator, Adobe Photoshop.
