Concept: For this project in my Brand Design course at Saginaw Valley State University, I was tasked with designing a newsletter tailored to donating artists. The objective was to create a layout that balanced professionalism with a sense of creativity and energy, ensuring it resonated with the target audience of potential sponsors. To achieve this, I incorporated bold circular elements and a dynamic color palette to evoke a sense of warmth, movement, and engagement while maintaining a polished and structured aesthetic. By carefully considering typography, layout, and visual hierarchy, I crafted a design that not only aligned with the artistic nature of the audience but also encouraged readability and engagement, ultimately enhancing the newsletter’s effectiveness in reaching and appealing to its intended demographic.
Software:Â Adobe InDesign, Adobe Illustrator
